6sense

6sense is an enterprise ABM and revenue intelligence platform that uses AI and predictive analytics to identify anonymous buying signals, score accounts by buying stage, and orchestrate targeted advertising and outreach to in-market accounts.

Core Features:

• Predictive buying stage scoring that uses AI to classify accounts into Awareness, Consideration, Decision, and Purchase stages based on anonymous intent signals, enabling sales and marketing teams to prioritise accounts most likely to convert.
• Third-party intent data from a proprietary network that detects which companies are actively researching topics relevant to your solution, even before they visit your website, providing an early warning system for emerging demand.
• Web visitor identification that de-anonymises company-level website traffic and connects it to account intelligence, revealing which target accounts are engaging with your content and how far along they are in their evaluation.
• Account-based advertising that enables display, social, and programmatic ad campaigns targeted specifically at in-market accounts identified by the platform, tying advertising spend directly to revenue intent rather than broad demographics.
• Sales intelligence with a Chrome extension, AI-recommended actions, account summaries, and persona mapping that gives reps contextual insights on target accounts and contacts, including technographics, psychographics, job postings, and corporate hierarchy.

Best For:

Mid-market and enterprise marketing and sales organisations (typically 50+ employees) running sophisticated ABM programmes with dedicated RevOps support and budget. Requires multi-year contracts and meaningful implementation investment. Used by thousands of companies for account-based pipeline generation.