LinkedIn Free
Mark's hot take
“When selling into the B2B space, LinkedIn is the go-to database for accurate and up-to-date information. In fact, the majority of B2B databases scrape or pull data from LinkedIn in one way or the other. There's a lot that you can do with the LinkedIn free account that many people overlook. However, if you need to consider a tool for outbound for teams, then you would need to use LinkedIn Sales Navigator as it unlocks features like save lists. However, as you will see in the video, there are a lot of ways that you can use the free LinkedIn account to build your lists and connect with prospects. ”
Overview
LinkedIn is the world’s largest professional networking platform, widely used by B2B sales teams to connect with prospects, research accounts, and stay visible in their target market. Even without a premium account, reps can use LinkedIn to build lists manually, engage with content, and open conversations with potential buyers.
Use cases include manual list building based on job titles and company filters, engaging with ICPs via comments and DMs, and building a consistent personal brand through regular posting.
Core Features:
- Free access to profiles, company pages, and basic search filters (industry, title, location)
- Ability to send connection requests and direct messages to 1st-degree connections
- Activity feed and post visibility to stay top-of-mind with your network
- Commenting, reacting, and reposting to engage with ICPs without pitching
- Saved searches and alerts for new job titles or profile changes (limited volume)
Best For:
SDRs, founders, and sales reps looking to build pipeline through manual research, organic engagement, and relationship-first outreach—without relying on paid tools or automation.
Tutorial Video
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