Overview

Default is a RevOps automation platform that unifies lead qualification, waterfall enrichment, routing, scheduling, and lifecycle governance into a single workflow builder, replacing multiple point tools with one GTM control layer.

Core Features:

Visual workflow builder that lets RevOps teams design logic-driven inbound and outbound flows covering qualification, enrichment, routing, and scheduling in a single canvas, without needing Salesforce admin capacity or brittle Zapier automations.

Waterfall enrichment from premium data providers including Clearbit, Apollo, Wiza, Abstract, Vector, and People Data Labs, automatically enriching leads and accounts with firmographic and contact data as they enter workflows.

Intelligent lead routing based on real-time enrichment results, CRM data, ICP scoring, and ownership rules, with SLA enforcement and fallback logic to ensure every lead reaches the right rep at the right time.

Sales scheduling with round-robin distribution, domain-based matching, and SDR-to-AE handoff automation, allowing qualified prospects to book meetings directly from forms with calendar availability presented instantly.

Website visitor identification and intent-based workflows that reveal high-intent visitors, enrich them, and route them into automated plays, turning anonymous traffic into qualified pipeline without manual intervention.

Best For:

RevOps teams and GTM leaders at scaling B2B companies who want to replace fragmented routing, enrichment, and scheduling tools with a single orchestration layer. Particularly strong as a Chili Piper or LeanData alternative for teams that need enrichment and qualification logic built into the routing workflow. Transparent platform + seat pricing model.

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